卖茅台低于市场价将被罚？抖音电商回应

Group 1 - Douyin's e-commerce department denied rumors regarding penalties for selling Moutai below market prices, stating that the claims were misinterpretations [1] - The platform initiated a special action against false advertising, focusing on misleading low-price promotions and suspiciously low pricing of Moutai products [1] - Over 100 abnormal low-priced products have been banned, and 52 merchants have had their operations restricted due to violations [1] Group 2 - On November 10, the price of 53-degree 500ml Moutai was observed to be above 1700 yuan in various stores, with some live-streaming promotions offering prices between 1600 and 1700 yuan [2] - The wholesale reference price for the 2025 vintage of Moutai is reported to be 1640 yuan per bottle, indicating a price discrepancy in the market [2] - Major liquor companies, including Guizhou Moutai, are actively addressing the issue of low-priced counterfeit products during the "Double 11" sales event, emphasizing the importance of purchasing through authorized channels [2]