进博“铁杆粉丝”这样“炼”成

Core Insights - The eighth China International Import Expo (CIIE) showcased various companies that have become "loyal fans" of the event, highlighting their growth and success stories in the Chinese market [7][8]. Group 1: Warm Alpaca Brand - The Peruvian brand "Warm Alpaca" originated from a chance encounter when a partner purchased a handmade alpaca toy, leading to a significant order of 1,000 units [9]. - The brand's participation in the first CIIE in 2018 opened up the Chinese market, resulting in increased orders from local artisans in Peru, transforming their livelihoods [9][10]. - "Warm Alpaca" has expanded from a 9-square-meter booth to a nearly 60-square-meter space at the expo, with offline stores in cities like Shanghai and online sales on platforms like Tmall and JD [10]. Group 2: New Zealand's New Zealand - New Zealand's New Zealand has seen a 26-fold increase in fresh milk sales since participating in the CIIE, aided by improved logistics and customs policies [12]. - The company has adapted its product packaging to include multilingual labels and has launched new products targeting specific consumer needs, such as high-protein milk calcium tablets [12][13]. - The CEO has fostered relationships with Chinese partners, leading to increased participation from New Zealand's small and medium enterprises at the expo [13]. Group 3: Sony's Engagement - Sony has participated in the CIIE for four consecutive years, using the platform to showcase its electronic innovations and entertainment content [14]. - The company aims to integrate Chinese culture into its offerings, reflecting a commitment to local market adaptation [14][16]. - The personal connection of the Sony executive to China enhances the brand's engagement with local consumers [15][16]. Group 4: Colombian Rock Foods - Colombian Rock Foods has leveraged the CIIE to grow its chocolate brand, witnessing significant expansion in booth size and product variety over four years [17][18]. - The company has tailored its products to meet the evolving tastes of Chinese consumers, focusing on low-sugar, high-cocoa chocolates [18]. - Collaborating with over 2,000 local cocoa farmers, the company ensures stable income and promotes sustainable agricultural practices, with Chinese sales accounting for 15% to 18% of global revenue [19][20].