Core Insights - Another international restaurant brand, Burger King, is selling its China operations, following Starbucks' lead [1] - CPE Yuanfeng and RBI have announced a strategic partnership to establish a joint venture, Burger King China, aimed at driving growth in the Chinese market [1] Business Performance - Burger King China has shown signs of fatigue in recent years, with only 257 new stores opened in 2023, 109 in 2024, and just 26 since 2025 [2] - The average annual sales per store in China for 2024 is projected at $400,000, significantly lower than over $1 million in other international markets [2] - Despite these challenges, RBI remains optimistic about the Chinese market, planning to open 3,000 new stores in Asia over the next five years, with half of them in China [2] Strategic Developments - CPE Yuanfeng will inject $350 million into Burger King China to support expansion, marketing, menu innovation, and operational improvements [2][3] - A 20-year master development agreement will grant CPE Yuanfeng exclusive rights to develop the Burger King brand in China [3] - Post-transaction, CPE Yuanfeng will hold approximately 83% of Burger King China, while RBI retains about 17% [3] Future Plans - The goal is to expand the number of Burger King stores in China from around 1,250 to over 4,000 by 2035, with a focus on sustainable same-store growth [3] - CPE Yuanfeng aims to enhance key operational areas, including product upgrades, brand marketing, store expansion, online channel restructuring, digital system development, and financial optimization [3] - RBI's CEO emphasized that China remains one of the most attractive long-term growth markets for Burger King globally, reflecting confidence in the partnership and the potential for growth in the Chinese market [3]
继星巴克之后，汉堡王中国也卖了