亚马逊跨境电商业务怎么开展？从0到1的实战指南

Core Insights - Amazon is identified as the most suitable platform for Chinese factories to start their cross-border e-commerce journey [1][5] - The process of entering cross-border e-commerce involves several key steps, including market research, brand positioning, advertising, supply chain management, and building brand assets [3] Group 1: Steps for Cross-Border E-Commerce - The first step is market research and product selection, utilizing tools like Jungle Scout and Helium10 to analyze sales trends and competition [3] - The second step involves brand positioning and optimizing product listings to align with the target country's consumer psychology [3] - The third step focuses on building an advertising and review system, combining Amazon ads with external traffic sources for better exposure [3] - The fourth step is supply chain and logistics management, recommending the use of FBA to enhance visibility while managing inventory effectively [3] - The final step is to build brand assets, including independent websites and social media accounts, once the Amazon business stabilizes [3] Group 2: Industry Perspective - Cross-border e-commerce is described as a marathon requiring continuous optimization rather than a short sprint [5] - With the right direction and execution, Amazon remains the best platform for Chinese brands to achieve global growth [5]