Shanxi Xinghuacun Fen Wine Factory (SH:600809) Sou Hu Cai Jing·2025-11-11 04:39Core Insights - The session led by Ouyang Qianli focused on the challenges and strategies for brand management in the "post-truth era" of the liquor industry, emphasizing the importance of understanding public sentiment and media dynamics [1][3] Group 1: Industry Challenges - In the "post-truth era," irrational factors such as personal emotions and cognitive biases often outweigh objective facts in influencing public opinion, posing unprecedented challenges for brand management in the liquor industry [3] - Many seemingly sudden public relations crises in the liquor sector have traceable internal logic and evolution patterns, highlighting the need for historical learning and understanding the essence of public sentiment [3] Group 2: Case Studies and Insights - Ouyang Qianli analyzed various public sentiment cases involving brands like Moutai, Tinghua Wine, Hongmao Medicine Wine, Jianshiyuan, and Xifeng Wine, identifying commonalities in brand communication and public sentiment management [3] - Key insights include that issues other than product quality can often be resolved, that public sentiment does not always reflect public opinion, and that influencing others requires addressing their irrationality rather than solely relying on rational arguments [3] Group 3: Strategies for Risk Management - To effectively manage public opinion risks, companies like Fenjiu must not only understand the situation but also the underlying reasons, establishing a real-time public sentiment monitoring system to clarify the sources of public opinion [4] - Ensuring corporate transparency should be a proactive strategy, focusing on preventive clarification rather than reactive denial [4] - Engaging allies, such as experts and industry partners, to provide accurate information is crucial for filling the public discourse with supportive narratives [4] Group 4: Brand Strengths and Communication - Fenjiu's exceptional quality and rich cultural heritage serve as a stabilizing force in navigating public sentiment challenges [4] - The communication team should leverage multimedia channels to transform these strengths into resonant and empathetic content while addressing potential public sentiment risks [4] - Mastery of new media tools, understanding platform algorithms, and comprehending user psychology are essential for maintaining focus and effectively utilizing the brand's cultural heritage in a complex public discourse environment [4]