Apple(US:AAPL) Sou Hu Cai Jing·2025-11-11 04:45Core Insights - The iPhone Air has faced significant challenges since its launch, leading to the decision by Apple to halt production due to poor sales performance and market reception [1][2][4] Sales Performance - iPhone Air's initial sales were disappointing, with activation numbers in the first week exceeding only 50,000 units, which is less than one-tenth of the iPhone 17 Pro Max's performance [1] - In major online sales channels like JD.com and Tmall, iPhone Air's sales lagged behind both the iPhone 17 series and the older iPhone 16 models, failing to make it into the top ten small-screen sales rankings [2] Product Features and Consumer Reception - The iPhone Air was designed as a "non-Pro flagship," aiming to reduce features while maintaining essential components like the A-series chip and main camera, but this strategy did not resonate with consumers [6] - Key features were stripped down, including the removal of high-refresh screens, titanium alloy, and multiple camera options, leading to a perception of the device as outdated [6][11] - User feedback highlighted significant issues with battery life and performance, with many reviews criticizing the device's value proposition compared to the Pro Max [5][8] Market Dynamics - The iPhone Air's inability to leverage Apple's ecosystem effectively contributed to its lack of traction, as it did not stimulate accessory sales or developer interest [11][12] - The exit of the iPhone Air from the market has created an opportunity for domestic brands to fill the gap in the lightweight flagship segment, which they have already capitalized on with competitive offerings [13][14] Future Prospects - Although the iPhone Air 2 project has been removed from the main production schedule, internal development of prototypes is ongoing, indicating that Apple may revisit this product line in the future [17]