卖茅台低于市场价将被罚？抖音：实为整治“虚假低价”

Core Viewpoint - Douyin's e-commerce division has clarified that rumors regarding penalties for selling Moutai below market price are false, attributing the confusion to misinterpretation of their recent actions [2] Group 1: Regulatory Actions - Douyin e-commerce has initiated a special campaign to combat false advertising, particularly targeting misleading low-price promotions and suspiciously low-priced products that may be counterfeit [2] - The platform has identified instances where some merchants sold Moutai and other alcoholic beverages at prices below the official factory price, which raises concerns beyond normal low-margin sales [2] - As part of this initiative, Douyin e-commerce has banned over 100 products with abnormal low pricing and restricted 52 merchants from operating [2]