年终购销两旺折射消费韧性，茅台释放长期增长潜力

Core Insights - The annual "Double 11" e-commerce promotion is a crucial period for consumer demand release, positively impacting various industries, including the liquor sector, with Feitian Moutai leading the market performance [1] - Feitian Moutai's stable terminal price reflects genuine consumer demand, with an average transaction price of 1835 yuan per bottle on November 11, remaining consistent [1][2] Pricing Trends - The terminal retail price for Feitian Moutai on November 11 was 1835 yuan per bottle, showing stability compared to previous days [2] - Prices for other premium liquors, such as Wuliangye and Guojiao 1573, have seen slight declines, indicating a competitive market environment [2] - Regional price data shows that Feitian Moutai prices in Hebei, Jiangsu, and Hubei markets are consistent with the overall trend, maintaining a stable to upward trajectory [2][3] Market Dynamics - The liquor industry is currently facing pressure, but leading companies like Moutai demonstrate resilience and confidence, fostering closer collaboration with distributors to optimize supply chains and alleviate inventory pressures [4] - Consumers are increasingly recognizing the importance of purchasing from legitimate channels, moving away from speculative buying behaviors, which is contributing to a more rational market environment [5] - Recent measures by platforms like Douyin to combat low-price sales of Moutai aim to curb false marketing and counterfeit products, benefiting Moutai's market position [5]