Midea Group(SZ:000333) Sou Hu Cai Jing·2025-11-11 10:02Core Insights - Midea Group has announced significant personnel changes within its Smart Home Business Group, including the reassignment of key executives such as Zhao Lei and Berlin [2][3] - The company reported a revenue of 167.2 billion yuan for its smart home business in the first half of the year, marking a year-on-year growth of 13.31% and accounting for 66% of total revenue [3][10] Personnel Changes - Zhao Lei has stepped down as the president of the Home Air Conditioning Division and has been appointed as the president of the Smart Home Business Group [2][3] - Berlin has been appointed as the president of Midea's International Americas Region, while also relinquishing his role as vice president [2][3] - The new president of the Home Air Conditioning Division is Cao Zhijie, who has extensive experience in the air conditioning sector [3][4][5] Business Performance - Midea's air conditioning products ranked first in sales in South America and maintained the top sales position in North America for overall air conditioning units [2] - The company's third-quarter revenue reached 111.93 billion yuan, a year-on-year increase of 10.06%, while the net profit for the third quarter was 11.87 billion yuan, up 8.95% year-on-year [10] Organizational Adjustments - Midea has undergone multiple organizational changes this year, including the reduction of provincial sales companies from 35 to 29 and the integration of various business units [8][9] - The company has also made adjustments to its market system structure, shifting from a support-oriented to a professional focus, emphasizing user engagement and traffic acquisition [9]