TENCENT(HK:00700) Sou Hu Cai Jing·2025-11-11 10:44Core Insights - The 2025 Tencent Musician Fantasy Music Festival successfully concluded in Chengdu, featuring a collaboration between Tencent Musicians, Xinheng Digital Creation (Sichuan) Cultural Media Co., Ltd., and Chengdu Media Group, injecting new vitality into the cultural market of Chengdu [1][4] Group 1: Event Highlights - The festival showcased 16 top domestic and international artists and emerging musicians across various genres, including pop, electronic, and folk music, creating a vibrant atmosphere with audience interactions and performances [3] - Unique interactive segments, such as the "Fantasy Love Letter Post Office" and "Music Seed Cards," integrated environmental concepts and creative designs, enhancing the audience experience [3] Group 2: Economic Impact - The event was supported by the Wuhou District government, which aimed to empower the city through culture and improve public welfare, offering exclusive ticket discounts and ensuring smooth transportation for thousands of attendees [4] - The festival's success led to a significant increase in local business traffic, with an average growth of over 30% in customer flow for participating merchants and a 25% year-on-year increase in accommodation bookings [6] Group 3: Strategic Collaboration - The festival achieved over 800 million total exposures across all platforms, with expectations to surpass 2 billion, showcasing a successful blend of online and offline marketing strategies [6] - Future collaborations will focus on deepening strategic partnerships to cultivate influential cultural IPs and enhance the cultural industry ecosystem, contributing to the cultural life of citizens and the development of Chengdu as a world cultural city [6]