1499元买飞天茅台，2025双11高端白酒价格“大跳水”

Core Viewpoint - The price of Feitian Moutai has experienced a significant decline, with prices dropping below 2000 yuan during the 2025 "Double 11" shopping festival, marking a dramatic shift in consumer sentiment and market dynamics [1][20]. Price Trends - During the 2024 "Double 11," Feitian Moutai was priced at approximately 2036 yuan on Taobao, 2061 yuan on Pinduoduo, and 2499 yuan on JD [1][18]. - In 2025, prices fell further, with Taobao listing it at 1640 yuan, Pinduoduo at 1499 yuan, and JD at 1664.9 yuan [2][7]. - The price of loose Feitian Moutai continued to decline, reaching 1590 yuan on Pinduoduo and 1499 yuan during promotional events [7][12]. Market Dynamics - The prolonged promotional period leading up to "Double 11" has resulted in a continuous price drop, with prices fluctuating daily [6][17]. - The price drop is attributed to various factors, including increased supply, changes in consumer behavior, and aggressive discounting strategies by e-commerce platforms [24][41]. Consumer Sentiment - Consumers have expressed mixed feelings, with some stating that the "Moutai myth" has fallen as prices drop significantly [2][12]. - The decline in prices has led to a shift in purchasing behavior, with consumers focusing more on value rather than brand prestige [24][41]. Industry Impact - The price decline of Feitian Moutai is part of a broader trend affecting the high-end liquor market, with other brands like Wuliangye and Guojiao 1573 also experiencing significant price drops [25][30]. - The industry is facing deep adjustments, with traditional sales strategies being challenged by changing consumer preferences and economic conditions [24][41].