Apple(US:AAPL) Xin Jing Bao·2025-11-11 11:01Core Viewpoint - Huawei has launched the Mate 70 Air, a lightweight smartphone with a thickness of 6.6mm and a starting price of 4199 yuan, entering the ultra-thin smartphone market alongside competitors like Apple and Samsung [1][2]. Group 1: Product Features and Market Position - The Mate 70 Air features a 6500mAh battery and retains a physical SIM card slot, unlike the iPhone Air which only supports eSIM [1][4]. - The smartphone is positioned in the mid-range market, priced between 4000 to 5000 yuan, which is a highly competitive segment in China [7]. - The device includes a 50MP triple-camera system and a 7-inch display, aiming to provide a balance between lightweight design and user experience [4][7]. Group 2: Market Trends and Competitor Analysis - The trend of ultra-thin smartphones has been growing, with major brands like Samsung and Apple releasing models with thicknesses below 6mm [3]. - Despite initial sales success, the iPhone Air has shown disappointing performance, activating only 50,000 units in its first week in China, which represents just 3% of the total iPhone 17 series sales [5][6]. - Analysts suggest that the demand for ultra-thin smartphones may be limited due to compromises in performance, battery life, and user experience [4][7]. Group 3: Challenges and Consumer Sentiment - The ultra-thin smartphone segment faces challenges in balancing aesthetics with practical functionality, as consumers prioritize battery life and performance [7]. - The complexity of eSIM activation in China has also been highlighted as a barrier to the adoption of models like the iPhone Air [7]. - Industry experts believe that the future of ultra-thin smartphones will depend on manufacturers finding a balance between design and practical value for consumers [7].