机圈“Air”大战，苹果已经折戟

Core Viewpoint - The introduction of the "Air" smartphone trend, initiated by Apple's iPhone Air, has not met market expectations, leading to a delay in the next generation's release due to poor sales performance [2][3][4]. Group 1: Market Performance - Apple's iPhone Air, despite its innovative design, has seen disappointing sales, with initial sales in China reported at over 50,000 units during its first week [3]. - Analysts indicate that the demand for iPhone Air is lower than anticipated, resulting in supply chain reductions of over 80% by Q1 2026 [2][3]. - The iPhone Air's pricing starts at 7,999 yuan, which may contribute to its lackluster sales performance [5]. Group 2: Product Features and Competition - The iPhone Air is noted for its extreme thinness at 5.6 mm and weight of 165g, but compromises on battery life and camera capabilities [4][5]. - Competing brands like Samsung and Huawei have also launched their own "Air" models, with Huawei's Mate 70 Air focusing on balancing thinness with performance by offering a larger screen and better battery life [9][10]. - The trend of ultra-thin smartphones has attracted various manufacturers, but the overall market response has been tepid, with Xiaomi's president acknowledging the challenges of maintaining user experience with such designs [12][13]. Group 3: Future Outlook - The success of the "Air" smartphone segment will depend on finding a balance between lightweight design and practical usability [14]. - Current technological limitations make it difficult for ultra-thin smartphones to provide a satisfactory user experience, leading to skepticism about further market entries [13].