直播热、线下忙 “双十一”带动台湾购物热潮

Group 1 - The "Double Eleven" shopping festival, originating from mainland China, has become a significant consumption event for Taiwanese consumers, reflecting the integration of cross-strait consumer culture [3][5] - Major e-commerce platforms in Taiwan, such as Shopee and PChome, reported impressive sales figures during the event, with Shopee achieving 34 times the usual order volume within eight hours and momo shopping site seeing an 11-fold increase in orders within the first hour [3][5] - Physical retail stores in Taiwan also participated actively, with many offering discounts, such as a clothing store providing an 11% discount across the board, and Xiaomi promoting its products with limited-time offers [3][5] Group 2 - Xiaomi's products in Taiwan are marketed with a focus on high cost-performance and smart ecosystem advantages, appealing to the younger consumer demographic [5] - Some Taiwanese consumers are also shopping through mainland Chinese e-commerce platforms, which are offering cross-border shipping subsidies, highlighting the appeal of high-quality and affordable mainland products [5]