BABA(US:BABA) 3 6 Ke·2025-11-12 00:34Core Insights - The e-commerce industry is at a transformative juncture, with AI emerging as a critical variable in enhancing efficiency and growth [1][2][20] - Traditional search and recommendation systems are being restructured to leverage AI capabilities, improving user experience and operational efficiency [3][4][5] Group 1: Changes in Traffic - E-commerce growth fundamentally revolves around the efficiency of matching users with products, which is now being enhanced through AI [2] - The traditional systems of search, recommendation, and advertising are undergoing a structural overhaul due to advancements in AI technology [3] - Taobao has revamped its product database using generative AI to better understand and categorize approximately 2 billion products, improving search relevance by about 20% in complex queries [4][5] Group 2: Changes in Experience - Consumers increasingly desire AI-driven personalized shopping experiences, with 71% expressing interest in integrating generative AI into their shopping [10] - Taobao has introduced features like AI Universal Search and AI Help Me Choose, which streamline the shopping process and enhance decision-making for users [11][12][14] - During the recent shopping festival, AI Universal Search addressed nearly 50 million consumer needs, showcasing its practical application in enhancing user experience [14] Group 3: Changes in Business Operations - Taobao has upgraded its AI Business Manager, introducing an "AI Store Manager" and various AI agents to assist merchants in data analysis and operational efficiency [15][17] - The AI tools have significantly reduced the workload for small and medium-sized merchants, saving about 30% of their time and improving efficiency by 1.5 times [18] - The new AI customer service product, "Dianxiaomi," has demonstrated enhanced contextual understanding, effectively managing customer inquiries and reducing the need for human intervention [19]