Core Viewpoint - The company "沪上阿姨" (Hushang Ayi) has seen a significant stock price increase of over 20%, currently trading at 106.1 HKD, with a trading volume of 48.31 million HKD, following the announcement of a ten-year H-share incentive plan aimed at retaining core talent [1] Group 1: Company Developments - The company plans to adopt a ten-year H-share incentive plan with a cap of 5% of the total share capital to incentivize core talent through restricted stock [1] - As of now, "沪上阿姨" has successfully entered the "10,000 store club" with a total of 10,739 stores nationwide [1] Group 2: Brand Strategy - On October 17, the singer Mao Buyi became the spokesperson for the new tea brand "茶瀑布" (Chapu Bu) under "沪上阿姨" [1] - The new brand "茶瀑布" will officially launch in March 2024, targeting Generation Z and student demographics, focusing on products priced below 10 HKD, creating a distinct positioning from the main brand "沪上阿姨" [1]
沪上阿姨再涨超20% 公司推出H股激励计划 子品牌茶瀑布官宣代言人毛不易