中国消费向新而行丨今年“双11” 融合有新意

Core Viewpoint - The article emphasizes the importance of expanding domestic demand as a strategic foundation, integrating consumer needs with supply, and enhancing the internal circulation of the economy during the "Double 11" shopping festival [1] Group 1: Online and Offline Integration - The "Double 11" event showcased a deep integration of online and offline shopping experiences, allowing consumers to experience products in-store while also having the option to order online for home delivery [2] - The Ministry of Commerce's initiative aims to promote the deep integration of physical retail and digital economy, enhancing retail efficiency and creating new productive forces [2] Group 2: Consumption Data and Trends - During the "Double 11" period, JD MALL's foot traffic increased by 30% year-on-year, with home goods sales rising by 191% and full-home customization sales growing nearly 7 times [3] - Meituan reported that nearly one million offline stores participated in its "Double 11" event, with significant sales increases in various categories, including over 100% growth for brands like Xiaomi and OPPO [3] Group 3: Consumption Experience and Service Integration - The event highlighted a shift from product purchasing to service enjoyment, with a focus on creating richer consumer experiences and breaking down industry barriers [4] - The automotive aftermarket saw significant growth, with tire sales on JD increasing over 4 times and car service orders rising by 165% during the event [4] Group 4: Global Market Expansion - The "Double 11" event expanded its reach to global markets, with significant sales growth in countries like Japan, South Korea, and Australia, and cross-border services seeing over 300% growth in transaction volume [5] - Taobao's international marketing efforts included a 1 billion yuan investment to help 100,000 merchants achieve doubled overseas sales during the event [5] Group 5: Supply and Demand Matching - The C2M (Customer-to-Manufacturer) model was highlighted as a successful approach for precise matching of supply and demand, with notable sales records for customized products [6] - In the 3C digital sector, the C2M model led to over 100% growth in sales, with significant customization ratios for gaming laptops and AI products [6] Group 6: Automotive Sector Innovations - The automotive sector is experiencing renewed vitality through supply-demand integration, with new energy vehicles being developed based on consumer preferences for price, space, safety, and range [7]