Apple(US:AAPL) Bei Jing Shang Bao·2025-11-12 05:14Core Points - Apple has launched the iPhone Pocket in collaboration with Issey Miyake, priced at 1299 yuan for the short strap version and 1899 yuan for the long strap version [3][8] - The design features a unique 3D knitted structure inspired by a piece of fabric, suitable for all iPhones and other small items [3][6] - The product has received mixed reactions on social media, with some users questioning its high price and abstract design, while others predict it could become a bestseller [4][5] Product Details - The iPhone Pocket supports multiple wearing styles and comes in various colors, made from 14% nylon, 85% polyester, and 1% polyurethane [6] - It will be available for purchase starting November 14 in select retail stores and online in several regions including France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the US [8] Historical Context - Apple has previously collaborated with brands like Nike and Hermès to create exclusive accessories, showcasing its ability to blend technology with high fashion [8] - Despite price controversies surrounding Apple's accessories, the brand demonstrates strong pricing power and consumer acceptance of its high-end products [8]