Beijing (SZ:300803) Zhong Guo Qi Che Bao Wang·2025-11-12 06:38Core Insights - The "Off-Road Travel Compass" brand was officially launched at the Daan Center's Technology Innovation Exchange Conference, led by Xiangyang Daan Automotive Testing Center Co., Ltd. [1] - The brand aims to address challenges in the off-road market, including fragmented information dissemination and safety system inadequacies, by creating a comprehensive ecosystem for off-road travel [3][5] - The brand's mission is to become a "navigator and reliable partner" for off-road travel in China, focusing on a three-dimensional evaluation system of "people-vehicles-terrain" [3][5] Group 1: Brand Launch and Support - The brand received support from various industry organizations and experts, including the Chinese Academy of Sciences and the China Automotive Engineering Society [1] - The unveiling of the brand logo "CORA" (China Off-Road Roadmap Adventure) involved representatives from key industry players, indicating a collective commitment to standardization in the off-road sector [1][3] Group 2: Brand Objectives and Framework - The brand focuses on enhancing user knowledge and skills through the establishment of an off-road knowledge base and educational initiatives [5] - It aims to create a series of standards for off-road vehicle performance and reliability, providing a reference for both manufacturers and consumers [5] - The brand will work on developing classification standards for off-road scenarios and routes, facilitating standardized management and application of route information [5] Group 3: Research and Development - A research report on off-road vehicle performance grading was presented, providing a comprehensive evaluation framework based on industry consensus and extensive vehicle testing [7] - This research supports the development and implementation of the "Off-Road Travel Compass" brand's framework [7] Group 4: Future Prospects - The launch of the brand is expected to lead to a more systematic and standardized development phase for China's off-road travel ecosystem [9] - Future collaborations will focus on standard development, route validation, and knowledge dissemination to enhance safety and enjoyment for consumers [9]