GREE(SZ:000651) Sou Hu Cai Jing·2025-11-12 07:19Core Insights - Gree Electric's chairman Dong Mingzhu showcased her strong personal influence and the market appeal of Gree products through a live-streaming sales event, attracting over 1.42 million viewers and generating sales between 10 million to 25 million yuan [1][3] Group 1: Marketing and Sales Strategy - Dong Mingzhu acknowledged Gree's shortcomings in marketing and promotion, despite the company's strong capabilities in technology research and development [3] - Gree has implemented innovative sales strategies, such as the "prepayment for goods + off-season rebates" model, effectively addressing long-standing industry issues like triangular debts [5] - The company has embraced digital transformation by promoting channel reforms and creating a new retail model that integrates digital channels, leading to significant sales achievements, including single live-stream sales exceeding 10 billion yuan [5] Group 2: Technological Development - Gree has invested a decade in developing its "wind does not blow" technology, which remains under-recognized due to insufficient promotion [3] - The company has a robust capability for independent technology research and development, yet struggles with effective communication of its innovations to the market [3]