McDonald's(US:MCD) Cai Fu Zai Xian·2025-11-12 07:40Core Viewpoint - The "Hongmeng Starlight Festival" is set to take place on November 28 in Shenzhen, featuring promotional activities from McDonald's to engage customers and enhance brand visibility [1]. Group 1: Event Details - The event will include a large-scale evening gala at the Longgang Universiade Sports Center in Shenzhen [1]. - McDonald's is participating in two promotional activities: "Purchase Exclusive Package to Win Festival Tickets" and "Xiaohongshu Check-in Rewards" [1][3]. Group 2: Promotional Activities - Activity One: Customers can purchase the "Hongmeng Starlight Festival Exclusive Package" from now until November 17, with a chance to win prizes including festival tickets, McDonald's bubble machines, and random toys [3]. - Activity Two: From now until November 28, customers can take photos with the festival-themed poster at designated McDonald's locations, post on Xiaohongshu with the hashtag "Hongmeng Starlight Festival" to win a "Four Little Blessings" refrigerator magnet [6]. Group 3: Customer Engagement - The launch of the promotional activities has attracted many fans and tech enthusiasts to McDonald's, creating a lively atmosphere with long queues [8]. - Customers are sharing their experiences on social media, generating excitement around the "Eat McDonald's to Win Tickets" campaign [8]. Group 4: Technological Integration - McDonald's is enhancing the dining experience through deep integration with the Hongmeng system, offering features like real-time order tracking and one-click login with Huawei accounts [8][10]. - These innovations aim to provide a more efficient and personalized service for customers, making the dining experience more engaging [10].