沪上阿姨涨幅扩大逾35% 公司成功达成万店目标 4个月净增超1300间新店

Core Viewpoint - The stock price of Hu Shang A Yi (02589) has surged over 35%, currently trading at 116.5 HKD, with a trading volume of 234 million HKD, following the announcement of a ten-year H-share incentive plan aimed at retaining core talent through restricted stock [1] Group 1: Company Performance - Hu Shang A Yi's stock price increased by 28.63% as of the latest report [1] - The company plans to implement an incentive plan with a cap of 5% of its total share capital [1] Group 2: Expansion and Brand Strategy - The number of Hu Shang A Yi stores nationwide has reached 10,739, an increase of 1,303 stores from 9,436 at the end of June [1] - The sub-brand "Cha Pao Bu," launched in March last year, has signed over 1,000 stores in less than two years, targeting Gen Z and student demographics with products priced below 10 RMB [1] - A recent collaboration with singer Mao Bu Yi has led to the launch of a "6.9 RMB" co-branded product series, generating over 100 million views on social media [1]