B站双11广告客户翻番，高客单商品GMV增63%

Core Insights - Bilibili (B站) has shown significant growth during the "Double 11" shopping festival, with the number of advertisers for live-streaming sales doubling year-on-year and GMV for products priced over 1,000 yuan increasing by 63% [1][2] Group 1: Advertising and Sales Performance - The number of clients advertising on Bilibili for live-streaming sales increased by 109% year-on-year during "Double 11" [1] - The average new customer rate across all industries on Bilibili reached 55%, with certain sectors like watches, household goods, food and beverages, and beauty exceeding 60% [1][4] - High-value products in the 3C digital category achieved an average store conversion rate of over 20% [2] Group 2: Brand Success Stories - Brands like Leifeng saw a threefold increase in transaction volume on Bilibili during "Double 11" [1][5] - Estée Lauder achieved an average ROI of over 10 and a new customer rate exceeding 70% through targeted marketing with key opinion leaders (KOLs) [1][5] - Anta successfully promoted its down jackets and running shoes, achieving a nearly 60% store visit rate [1][5] - TCL established a strong brand impression with its high-end flagship products, generating triple-digit ROI from individual videos [1][5] Group 3: User Engagement and Platform Growth - Bilibili's average daily active users reached 109 million, with an average usage time of 105 minutes [2] - The platform's continuous improvement in commercial infrastructure and the maturation of community trading mindsets have made it a key platform for e-commerce promotions [2]