Core Insights - The launch of "ARC Raiders" by Embark Studios has sparked discussions on the impact of generative AI on game development, as highlighted by Nexon's CEO Junghun Lee [1][3]. Group 1: Game Development and AI - "ARC Raiders" has faced controversy regarding the use of AI technology during its development, with a disclaimer on its Steam page stating that while the visuals did not utilize generative AI, some voiceovers employed text-to-speech technology [3]. - Embark Studios aims to leverage AI and machine learning to manage team sizes and ensure sustainable growth in the gaming industry [3]. Group 2: Competitive Strategy - Junghun Lee emphasized that AI has improved the efficiency of game production and operational services, contributing to a steady increase in the overall quality of games [5]. - The challenge for game companies lies in differentiating themselves despite the widespread use of similar AI technologies, making strategic choices that enhance competitive advantage crucial [5]. - Lee identified "human creativity" as the key factor for standing out in a landscape where AI raises the average quality level of games [7].
大家都干了！《ARC Raiders》母公司CEO称所有人都在用AI