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巴黎世家发布新创意总监首支广告,GARCON BY GARCON首开线下店|是日美好事物
Xin Lang Cai Jing· 2025-11-17 01:50
智通财经记者 | 朱咏玲 智通财经编辑 | 楼婍沁 巴黎世家发布 PIERPAOLO PICCIOLI 首支品牌广告大片 Pierpaolo Piccioli 以创意总监的身份呈献首秀后,巴黎世家正式发布由摄影师Hanna Moon掌镜的广告大片。 在这支首发广告中,巴黎世家带来了崭新的女性形象——静默中蕴含力量,细腻中自带从容。 镜头追随张小斐、杨超越与Roh Yoon Seo驰骋于巴黎街景,细腻捕捉每一个自信与从容的瞬间。她们身着Piccioli设计的服饰,其廓形流动而不失建筑感,眼 神坚定且魅力十足,以一种崭新的女性气质,印证了他"美即情感"的设计哲学。 本支广告大片的核心,旨在重新唤起品牌两大经典标志——Rodeo与Le City手袋。它们象征着巴黎世家融合实用精神与精致魅力于一体的双重身份,它们不 只是配饰,更是品牌精神的生动体现,兼具实用与精致。 Rodeo诠释着都市的自由精神与个性表达,Le City则凝聚了匠心工艺、时尚态度与文化积淀。二者共同构筑起本季的叙事主线,将巴黎世家贯穿始终的创新 精神,与Piccioli 所倡导的亲密感与全新愿景紧密连结。 在流转的光影中,巴黎世家通过广告大片勾勒出 ...
大家都干了!《ARC Raiders》母公司CEO称所有人都在用AI
Sou Hu Cai Jing· 2025-11-12 11:15
随着《ARC Raiders》正式上线,其开发商Embark Studios的母公司Nexon的首席执行官李俊宏(Junghun Lee)接受了专访,阐述了对于生成式AI将如何影响公司未来项目开发的立场。 与2023年发行的《The Finals》相似,Embark Studios新推出的撤离射击游戏《ARC RAIders》也因在开 发过程中使用AI技术引发争议——其在Steam商店页面的免责声明中已予以提示。尽管工作室澄清游戏 画面"完全未使用生成式AI",但承认部分配音采用了文本转语音技术(与《The Finals》所用技术相 同)。Embark Studios表示,坚持通过AI与机器学习等新兴技术控制团队规模,以保持可持续发展。 谈及生成式AI对游戏开发的影响,尤其是在Nexon未来项目中的角色时,李俊宏评论道:"AI确实提升 了游戏制作和运营服务的效率。"他认为,这也推动游戏的整体"平均"品质水平稳步提升。 "首先,我们必须认识到每家游戏公司都在使用AI,"李俊宏指出,"但如果所有人掌握相似的技术,真 正的问题就变成:如何脱颖而出?选择能够增强自身竞争力的策略至关重要。" 至于具体策略为何,李俊宏的 ...
去美元化时代 黄金正在重塑全球“价值秩序” |IMARC 专访(ASX: BGD)首席执行官 Alexander Scanlon
Sou Hu Cai Jing· 2025-11-10 12:54
Core Insights - The article discusses the ongoing structural transformation of the global monetary system, emphasizing the resurgence of gold as a significant asset in the context of de-dollarization and geopolitical shifts [5][21][22]. Group 1: Geopolitical Transitions and Gold's Re-Monetisation - The process of gold's re-monetisation is in its early stages, driven by geopolitical changes and the reconfiguration of trade alliances, particularly among BRICS nations [6][27]. - The de-dollarization of energy markets is a strategic starting point, as energy is foundational to the global economy, influencing all other markets [7][25]. - Recent developments, such as BHP's acceptance of yuan for 30% of its iron ore sales, signify a notable shift away from the dollar in global commodity transactions [7][27]. Group 2: Erosion of the Dollar's Reserve Status - The relative value of the US dollar in international trade is declining, which threatens its long-standing status as the exclusive reserve currency [8][28]. - As countries require fewer dollars for commodity purchases, their reserves in dollars and US Treasuries are expected to decrease, indicating a long-term trend of de-dollarization [9][28]. Group 3: Gold as a Strategic and Geopolitical Hedge - Gold is re-emerging as a crucial component of international trade settlements and reserve systems, reflecting a shift back to a multi-currency market [10][31]. - The concerns over currency weaponization and the safety of reserve assets have led countries to seek alternatives to the dollar, with gold being a preferred choice due to its geopolitical neutrality [10][32]. Group 4: Structural Optimism in the Gold Market - Many financial institutions are optimistic about gold's long-term prospects, recognizing it as part of a changing global monetary order rather than merely a cyclical safe-haven asset [11][33]. - The recognition of de-dollarization by major institutions indicates a structural shift that has been underway for years, although broader understanding of its implications for gold may take time to develop [11][33]. Group 5: Company Overview - Barton Gold - Barton Gold Holdings Ltd (ASX: BGD) is a gold development company in South Australia, with over 2.2 million ounces of gold and 3.1 million ounces of silver resources [12][34]. - The company is advancing its Central Gawler Mill project and aims to achieve first production by late 2026, targeting an annual output of 150,000 to 200,000 ounces of gold [12][34].