让朱珠“严重工伤”的女装，什么来头？

Core Insights - The recent live-streaming incident involving self-portrait has raised significant concerns about the brand's management and execution, leading to a public acknowledgment of shortcomings by its parent company, Geli Si Group [2][17] - Self-portrait, a British brand founded by Han Chong in 2013, has seen a shift in its reputation from a favored choice among socialites to facing criticism for quality and professionalism [5][17] - Despite the challenges, self-portrait remains a crucial growth driver for Geli Si, with impressive revenue growth and high profit margins compared to other brands in the portfolio [13][16] Brand Background - Self-portrait was established in London by Malaysian designer Han Chong, who aimed to create luxurious yet affordable fashion for women [5][7] - The brand's pricing ranges from 2000 to 8000 yuan, with an average selling price of around 3000 yuan, positioning it in the light luxury segment [5] - The brand has gained popularity in China, especially after Geli Si Group took over its operations in 2019, leading to significant online sales growth [10][12] Financial Performance - In the first three quarters of 2025, self-portrait generated revenue of 424 million yuan, marking a growth rate of 19.36%, making it the fastest-growing brand within Geli Si [13] - Self-portrait's gross margin stands at 80.4%, significantly higher than the group's average of 66%, highlighting its role as a "profit cow" for the company [13] - Online sales for self-portrait increased by over 40% in the same period, contributing to its strong performance in the competitive luxury market [14] Challenges and Market Position - The recent live-streaming incident has raised questions about the brand's professionalism and quality control, potentially damaging its established high-end image [17][20] - The competitive landscape in the light luxury sector is intensifying, with brands like Zhi He and international players such as Sandro and Maje posing threats to self-portrait's market share [19][20] - Despite the negative publicity, experts suggest that the impact on self-portrait may be limited due to the brand's relatively low visibility in the market and the forgiving nature of Chinese consumers [20]