BEYONDSOFT(SZ:002649) 3 6 Ke·2025-11-12 12:40Core Insights - The article discusses the strategic dilemma faced by IT service companies in China, particularly focusing on 博彦科技 (Boyan Technology), which is transitioning from a scale-driven approach to a strength-driven model in response to the evolving market dynamics influenced by generative AI and geopolitical factors [1][5]. Company Background - 博彦科技 was founded in 1995 and quickly gained prominence by securing significant contracts, such as localizing Microsoft Windows 95, leveraging scarce technical skills [2]. - The company has grown to over 30,000 employees, but its founder, 王斌 (Wang Bin), acknowledges the challenges of maintaining profitability in a highly competitive and fragmented industry [2][3]. Industry Challenges - The IT service industry in China is characterized by low profit margins, with companies often forced to compete on price, leading to a "low-end" service model [3]. - Wang Bin categorizes IT service players into product companies, which tend to consolidate, and service companies, which remain more fragmented and client-focused [2]. Strategic Shift - 博彦科技 is redefining its positioning as a global provider of consulting, industry solutions, and digital technology services, moving from a reactive to a proactive approach in client engagement [5][6]. - The company aims to transition from providing manpower to delivering value-added consulting services, reflecting a significant shift in its operational model [6]. Globalization Strategy - Wang Bin prefers the term "globalization" over "going abroad," emphasizing the company's historical role in helping multinational corporations enter the Chinese market [7]. - 博彦科技 plans to target Southeast Asia and "Belt and Road" markets, where demand for localized consulting and risk management services is growing, while competing against larger Indian IT firms [7][8]. AI and Talent Evolution - The company recognizes the importance of AI as a foundational technology for achieving its strategic goals, with a focus on evolving its workforce to include more innovative talent [9][10]. - Wang Bin highlights the need for a balance between traditional execution-focused employees and innovative thinkers to adapt to the AI-driven landscape [9]. Long-term Vision - The founder expresses a pragmatic belief in the long-term potential of the company, emphasizing the importance of sustainability and adaptability in the face of industry changes [11].