抖音电商“双11”中小达人贡献达人带货销售额超八成

Core Insights - Douyin's "2025 Douyin Mall Double 11 Good Goods Festival" report indicates significant growth in sales and participation on the platform during the promotional period from October 9 to November 11 [1] Group 1: Sales Performance - 67,000 brands on Douyin achieved sales growth of over 100% year-on-year [1] - More than 100,000 merchants experienced a doubling of their live-streaming sales compared to the previous year [1] Group 2: Influencer Contribution - Over 540,000 influencers saw their sales revenue double year-on-year [1] - Small and medium-sized influencers contributed over 80% of the total sales generated by influencers on the platform [1]