市场需尝试新的治理共识

Core Viewpoint - Douyin's recent initiative to combat false advertising related to low-priced Moutai highlights the broader issue of market governance in the platform economy, where traditional market structures are being redefined [2][3]. Group 1: Market Governance Challenges - The rise of platform economies complicates market transactions, transforming simple supply-demand disputes into multi-party contractual disputes involving platforms, merchants, and logistics [3]. - The definition and delineation of power and rights within platform governance present significant challenges, particularly regarding who has the authority to determine infringement in disputes [4]. Group 2: Platform Governance Issues - If platforms lack the authority to address public externality disputes, they risk creating a market environment where poor quality drives out good quality, known as market lemonization [4]. - Platforms like Douyin may have the capability to efficiently adjudicate disputes, which could complement rather than conflict with regulatory authorities, potentially enhancing the overall governance framework [4]. Group 3: Proposed Solutions - There is a need for a balanced power delegation mechanism that ensures accountability and transparency in dispute resolution, allowing platforms to manage certain disputes while being overseen by regulatory bodies [5]. - The evolution of market governance should align with technological advancements, promoting a collaborative approach to rights and power management in the digital economy [5].