L'Oreal(US:LRLCY) Sou Hu Cai Jing·2025-11-13 04:18Core Insights - The launch of "The Way of Beauty: Decoding the Essence of Beauty" by L'Oréal China at the China International Import Expo represents a significant milestone in the company's 28-year journey in the Chinese market, showcasing a methodology for understanding beauty as a driving economic force [1][6][10]. Group 1: Background and Market Context - L'Oréal's history in China reflects the evolution of the cosmetics industry, with the market size surpassing 1 trillion yuan in 2024, making it the largest cosmetics consumer market globally, driven by rising incomes and changing consumer demands [6][7]. - The shift in consumer preferences from mere product efficacy to a focus on safety, cultural significance, and brand values has created new challenges for the industry and laid the groundwork for the book's development [6][7]. Group 2: The Concept of Beauty Economics - "The Way of Beauty" aims to transform the perception of beauty from a subjective concept into a quantifiable economic model, demonstrating that beauty can generate profits, create jobs, drive innovation, and open new markets [10][11]. - The book highlights that L'Oréal China has created over 330,000 direct or indirect jobs, with each job generating an average of 20 additional jobs in related sectors, significantly exceeding the industry average [11]. Group 3: Industry Trends and New Markets - The book identifies emerging consumer segments, including male consumers and the elderly, indicating a broadening market for beauty products, with male consumers spending over 1,000 yuan annually on cosmetics [12]. - The "silver economy" is also highlighted, with a 14.41% year-on-year growth in beauty and personal care products for older consumers, reaching 44.138 billion yuan in 2024 [12]. Group 4: Global Perspective and Value Chain Reconstruction - "The Way of Beauty" serves as a model for multinational companies on how to localize their business strategies in China, emphasizing the importance of integrating into the national economic framework for sustainable development [16][17]. - The book illustrates how L'Oréal aligns its business practices with China's goals of high-quality development and common prosperity, thereby reinforcing its commercial foundation through social value creation [17]. Group 5: Insights from Influential Figures - The book has received endorsements from prominent figures, emphasizing its role in enhancing Sino-French economic ties and showcasing the vitality and innovation of the cosmetics industry [22][23]. - The perspectives shared by industry leaders highlight the book's comprehensive analysis of the beauty industry, its achievements, and the challenges it faces, providing valuable insights for both practitioners and consumers [23].