Toyota(US:TM) 3 6 Ke·2025-11-13 04:51Core Insights - Toyota announced a plan to invest up to $10 billion in the U.S. over the next five years, marking the largest investment by a Japanese automaker since the second Trump administration began [2][6] - The investment aims to expand the production system for hybrid vehicles (HV) and core components in response to strong market demand [2][3] - Despite recent losses in North America, Toyota is committed to increasing local production to improve its integrated production system [3][4] Investment Plans - The $10 billion investment will be used to enhance existing factories, although specific projects and factories have not yet been disclosed [2] - In April, Toyota announced an additional investment of $88 million in a West Virginia plant for HV-specific components [4] Market Performance - Toyota's sales in the U.S. reached 2.07 million units from January to October 2025, an 8% increase year-on-year [3] - The company holds over 50% market share in the U.S. HV market, including its luxury brand Lexus [3] Production Strategy - Toyota is increasing the local production ratio of vehicles and core components that were previously exported from Japan to the U.S. [3] - The CFO of Toyota expressed strong demand from customers for increased HV production, indicating a clear intention to strengthen production capabilities [3] Contextual Factors - The investment announcement coincides with the opening of Toyota's first battery factory in Greensboro, North Carolina, a key swing state in the U.S. elections [6] - The Trump administration's termination of tax incentives for electric vehicles (EV) has created a favorable environment for Toyota's HV offerings [3]