SAIC MOTOR(SH:600104) Guan Cha Zhe Wang·2025-11-13 08:19Core Viewpoint - The launch of the IM LS9 marks a significant step for SAIC's premium electric vehicle brand, entering the increasingly competitive market for high-end plug-in hybrid SUVs, with a focus on enhancing brand positioning and market share [3][9]. Product Launch - The IM LS9, a large six-seat SUV, was officially launched on November 12, with two extended-range versions priced at 322,800 yuan and 352,800 yuan, approximately 14,000 yuan lower than the pre-sale prices [1]. - The LS9 is positioned as the flagship model of SAIC's self-owned product line, competing with models like Li Auto L9, AITO M9, and Zeekr 9X [3][7]. Technical Specifications - The LS9 features dimensions of 5279mm in length, 2000mm in width, and 1806mm in height, with a wheelbase of 3160mm [3]. - It is equipped with the Star Super Extended Range technology, offering a maximum combined power of 390kW and torque of 670N·m, achieving 0-100 km/h in 4.9 seconds [7]. - The vehicle provides two battery options, with a maximum pure electric range of 402 km and a total range of 1508 km, supporting 800V fast charging [7]. Interior and Features - The interior includes high-end materials such as Nappa leather and features like zero-gravity seats, a 25-speaker B&O sound system, and a 21.5-inch 4K entertainment screen [5]. - It incorporates advanced smart driving hardware, including a 520-line laser radar and NVIDIA Thor chip, supporting various autonomous driving functions [5]. Market Positioning - The LS9's pricing strategy is competitive, with a lower pre-sale price compared to its main rivals, and it includes several high-end features as standard [9]. - Despite the attractive pricing and features, the IM brand still needs to enhance its recognition in the high-end market, where competitors have established a solid user base [9].