SANYUAN(SH:600429) Bei Jing Shang Bao·2025-11-13 08:22Core Insights - The article highlights the ongoing innovation and consumer integration efforts of traditional brands in Beijing, particularly focusing on the activities of Sanyuan Foods and other local enterprises [1][6]. Group 1: Sanyuan Foods - Sanyuan Foods has launched over 30 new products this year, demonstrating its commitment to innovation in the market [1]. - The "Sanyuan Beijing Fresh Milk" product exemplifies the company's strategy to focus on the low-temperature fresh milk segment, aiming to strengthen brand recognition in a competitive market [3]. - Sanyuan Foods has a daily processing capacity of 1,200 tons of fresh milk and is expanding its store presence while also reopening the "Beijing Milk Company" and launching tea beverage stores to attract younger consumers [3]. Group 2: Other Traditional Brands - Hongxing Collective Farm, with over 70 years of history, integrates agriculture, red culture, and green ecology, offering diverse experiences such as fruit picking and camping [5]. - Nanyushao, a representative of Beijing's sauce liquor culture, preserves traditional brewing techniques and has introduced smaller bottle sizes and flavored sets to appeal to younger consumers [5]. - Beijing Rural Commercial Bank has been innovating its service mechanisms to support local agricultural industries, launching the "You Nong Quick Loan" series to address financing challenges for various regional agricultural products [5]. Group 3: Government and Market Trends - The Beijing Municipal Bureau of Commerce is encouraging traditional brands to create new consumer experiences, including the establishment of museums and innovation stores for old brands [6]. - The rise of national trends is driven by cultural confidence and consumer demand for high-quality, culturally rich products, presenting unprecedented opportunities for traditional brands [6].