LONGFOR GROUP(HK:00960) Bei Jing Shang Bao·2025-11-13 12:14Core Insights - The signing of a partnership between Longfor Commercial and Beijing Aozhong Xingye marks a significant opportunity for the revitalization of the World Trade Center (WTC) in Beijing, which has faced declining foot traffic and rising vacancy rates due to competition from emerging commercial entities and outdated operational models [1][3][4] Group 1: Project Overview - Longfor Commercial has officially taken over the operational rights of WTC, marking it as their 10th project in Beijing, with plans to enhance its commercial vitality through improved management, digital systems, and marketing strategies [3][4] - The WTC, once a benchmark for fashion consumption in Beijing's CBD, has struggled with outdated business models and a lack of innovation, leading to a need for a comprehensive overhaul [1][6] Group 2: Market Context - The WTC is located in a prime area of Beijing's CBD, surrounded by high-end residential and commercial developments, which provides a strong customer base and potential for growth [7][12] - The surrounding commercial landscape is undergoing upgrades, including the second phase of the Chaoyang cultural tourism project, which aims to enhance the area's appeal and consumer experience [11] Group 3: Strategic Implications - The collaboration is seen as a strategic move for Longfor to solidify its presence in Beijing's core commercial areas, leveraging its expertise in operational management to rejuvenate the WTC [4][12] - Experts suggest that the future of commercial projects lies in providing diverse experiences and emotional connections, moving beyond traditional shopping to include entertainment and cultural offerings [12]