Core Insights - The company has launched a series of "hot pot season" marketing activities to capture seasonal consumer demand through member benefits, product innovation, and multi-brand collaboration [1] - Since the beginning of winter, overall customer traffic in stores has significantly increased by 10% to 15% compared to previous periods [1] Marketing Activities - The "free lamb" promotion in first-tier cities has effectively attracted new customers and enhanced member loyalty [1] - In cities like Beijing, Shanghai, and Shijiazhuang, the repurchase rate of existing members has surged by 45% within the month [1] Sales Performance - Multiple restaurants in Beijing, Shenzhen, and Guangdong have broken historical sales records for seven consecutive days in November [1] - The Xizhimen Caide store in Beijing achieved an impressive daily table turnover rate of 8.5 times [1] - Seasonal products like the hot drink red bean milk tea sold nearly 10,000 cups daily, while the hot spicy chicken generated over 3.5 million yuan in monthly sales, averaging close to 8,000 servings per day [1] Store Expansion - In November, the company opened 10 new stores and self-service model stores nationwide [1] - The opening day turnover rate of the new store in Shanghai exceeded 1.6 times the average [1] - The A-class stores located in key business districts have shown remarkable performance, with revenue increasing by over 300% year-on-year and an average turnover rate exceeding 5.6 times [1]
客流增长超10% 翻台率达8.5翻 呷哺呷哺集团开启“火锅季”活动