从京东基地、七鲜小厨到京东外卖，京东超级供应链打破餐饮行业困局

Core Insights - JD Group reported a strong Q3 performance with revenue exceeding expectations, growing by 14.9% year-on-year to 299.1 billion yuan [1][12] - New business revenues, particularly from JD's food delivery services, surged over 200% year-on-year, reaching 15.59 billion yuan [2][14] - The "Double 11" shopping festival saw significant consumer engagement, with food delivery and other services experiencing a 13-fold increase in daily orders [1][3] Revenue Growth - JD's overall revenue for Q3 was 299.1 billion yuan, marking a 14.9% increase compared to the previous year [1][12] - New business revenue, including food delivery, grew by 214% year-on-year and accelerated from Q2 [2][14] - Service revenue increased by 30.8%, reaching a two-year high and accounting for 24.4% of total revenue [2][14] Business Performance - JD's food delivery service maintained healthy growth, with improvements in operational efficiency leading to reduced investment and better profit margins [2][6] - The introduction of "Seven Fresh Kitchen" has been well-received, maintaining high daily order volumes and contributing to overall business growth [2][3] - The collaboration with over 2 million quality restaurants and top 300 dining brands resulted in a 13-fold increase in daily orders during the "Double 11" period [3][16] Supply Chain and Cost Efficiency - JD's supply chain capabilities significantly reduced procurement costs for merchants, allowing for a commission rate of no more than 5%, compared to over 20% on traditional platforms [5][6] - The implementation of a centralized kitchen and cold chain logistics improved food quality and inventory turnover [5][6] - JD's focus on quality and fair competition aims to support sustainable growth for restaurants, avoiding the pitfalls of low-cost competition [4][5] User Engagement and Market Position - The number of active users surpassed 700 million in October, reflecting strong user growth and shopping frequency [6][14] - JD's multi-engine growth matrix continues to expand, with food delivery services deepening synergies with core retail operations [6][7] - The company aims to create a healthy ecosystem in the food delivery market, emphasizing quality and consumer trust [4][5]