日产卖楼求生 日系汽车巨头陷“至暗时刻”

Core Viewpoint - Nissan is facing a severe financial crisis, reporting significant losses for the first half of the 2025 fiscal year, with a net loss of 221.9 billion yen, marking a drastic decline from profitability in the previous year [1][2]. Financial Performance - For the first half of the 2025 fiscal year, Nissan's global sales reached 1.48 million units, a year-on-year decrease of 7.27% [2]. - Revenue for the same period was 5.58 trillion yen, down 6.8% compared to the previous year [2]. - Operating loss was 27.7 billion yen, contrasting with an operating profit of 32.9 billion yen in the same period last year [2]. - The net loss of 221.9 billion yen is a stark contrast to a net profit of 19.2 billion yen in the previous year [2]. Market Challenges - Sales in key markets, including Japan and China, have seen double-digit declines of 16.5% and 17.6%, respectively [2]. - The company attributes its performance issues to weak sales in Japan and other regions, as well as the impact of U.S. tariffs [2]. - Nissan's slow transition to new technologies and product iterations has led to competitive disadvantages in markets like North America and Southeast Asia [3]. Cost-Cutting Measures - Nissan has initiated a series of cost-cutting measures, including halting vehicle production at its Yokosuka plant and converting another plant to produce auto parts [3]. - The company plans to reduce its global vehicle manufacturing plants from 17 to 10 by the 2027 fiscal year [3]. Asset Liquidation - To alleviate financial pressure, Nissan has sold its global headquarters building in Yokohama for 97 billion yen, reflecting the company's urgent need for cash [4][5]. - The buyer is a consortium led by China's Minth Group and U.S. private equity firm KKR, with Nissan planning to lease the building for 20 years [4]. Strategic Focus - Nissan's recovery plan, dubbed "Re:Nissan," emphasizes the importance of the Chinese market, with plans to launch 10 new energy models by summer 2027 [6]. - The company aims to establish a joint venture with Dongfeng focused on exports and to set up a new light commercial vehicle R&D center in Zhengzhou [6]. - Nissan anticipates an operating profit loss of 275 billion yen for the 2025 fiscal year, highlighting the ongoing financial challenges [6].