“无用就是有用”，谁在为情绪买单？

Core Insights - The rise of seemingly useless products in the new consumption wave reflects a shift in young consumers' preferences towards emotional value rather than practical utility [1][6][11] - The concept of "useless is useful" is gaining traction, with young consumers willing to spend on products that fulfill emotional needs [5][10] Group 1: Emotional Economy Trends - A report indicates that over 40.1% of young consumers prioritize emotional value and personal interest in their purchasing decisions for 2024 [3] - The increasing number of single individuals among young people is expected to drive spending on emotional products, indicating a prosperous future for the emotional economy [10][11] Group 2: Product Development and Marketing Strategies - Future successful products in the emotional economy are likely to be IP-based and capable of generating social media resonance, with appealing designs and multiple forms [10][12] - Companies are advised to focus on consumer-centric approaches, utilizing market research to understand young consumers' needs and preferences [11][12] Group 3: Government Role in Emotional Economy - Governments should support the incubation of IPs and provide policy backing to help businesses enhance their communication strategies [14][16] - Investment in infrastructure is essential for the development of new consumption models, particularly in cities rich in cultural resources [16]