LONGFOR GROUP(HK:00960) Bei Jing Shang Bao·2025-11-13 15:45Core Insights - The signing of a partnership between Longfor Commercial and Beijing Aozhong Xingye marks a significant opportunity for the World Trade Center (WTC) in Beijing, which has been facing declining foot traffic and rising vacancy rates due to competition from emerging commercial entities and outdated operational models [1][3][4] Group 1: Project Overview - Longfor Commercial has officially taken over the operational management of WTC, aiming to revitalize the project through enhanced management, digital systems, membership frameworks, marketing, and on-site services [3][4] - This partnership is seen as a strategic move for Longfor, as it becomes the 10th commercial project in Beijing, with plans to transform WTC into a new landmark for commercial aesthetics in the CBD area [3][4] Group 2: Market Context - WTC has experienced a decline in popularity, with many stores closing and a noticeable drop in customer traffic, even during weekends [5][6] - The project has undergone multiple transformations since its opening, shifting from high-end luxury to fast fashion and diverse experiential offerings, but has struggled to maintain a stable brand presence [6][7] Group 3: Consumer Trends and Future Directions - There is a growing demand among consumers for personalized and diverse experiences beyond traditional shopping, emphasizing the need for projects to enhance their service offerings and cultural engagement [9] - The competition in commercial spaces is shifting from "tiered consumption" to "time-based consumption," where businesses that can attract customers for longer periods, especially during evening hours, will thrive [9]