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AI硬件潮来了
XIAOMIXIAOMI(HK:01810) 3 6 Ke·2025-11-14 02:13

Group 1 - The core point of the article highlights that this year's shopping festival has set a record for the longest duration, lasting over 30 days, but consumer sentiment around the event is not as vibrant as in previous years [1] - The lack of significant growth in consumer spending during the Double Eleven festival is attributed to insufficient product innovation and a shift in consumer behavior towards AI-driven electronic products [1][3] - Sales data from JD.com indicates that AI products in the 3C digital category saw a year-on-year increase of over 100% during the festival, with smart glasses experiencing a remarkable growth rate of 346% [1][4] Group 2 - The market for AI glasses is reported to be very active, with major brands like Xiaomi, ROKID, and INMO leading in sales, and the overall market is expected to grow significantly, with an estimated shipment of 4.915 million units by 2026, reflecting a 72.7% year-on-year increase [12][11] - The growth in the robotics sector, particularly in educational and companion robots, is noted, with significant sales increases for products like the Fuzozo AI toy and various educational robots [13][16] - The article emphasizes a shift from niche "geek" products to mainstream consumer electronics, with AI-driven products becoming more accessible and appealing to a broader audience, although price remains a barrier to widespread adoption [16][17]