XIAOMI(HK:01810) Sou Hu Cai Jing·2025-11-14 02:21Core Points - The article discusses the negative trend of misinterpretation and overreaction in public discourse, particularly targeting Xiaomi's founder Lei Jun, who has been labeled an "opportunist" by some online commentators [1][3] Group 1: Company Image and Public Perception - Xiaomi's partner Pan Jiutang emphasizes that Lei Jun is a model of extreme diligence, highlighting that success requires not only hard work but also the ability to seize opportunities and adapt to circumstances [3] - The public image of Lei Jun has been generally approachable, with past interactions generating significant attention, such as his memorable phrase "Are You OK" during a 2015 product launch in India, which became a viral sensation [5] Group 2: Marketing Strategies - Xiaomi capitalized on the viral nature of Lei Jun's "Are You OK" phrase by purchasing the song's copyright, integrating it as the official ringtone for Xiaomi phones and using it as background music in their stores [5]