YUEXIU PROPERTY(HK:00123) Bei Jing Shang Bao·2025-11-14 06:30Core Insights - The real estate industry in China is transitioning from a focus on rapid growth to prioritizing quality and experience, with "delivery" evolving into a key indicator of a company's comprehensive strength and brand commitment [1][20][21] Group 1: New Delivery Concept - Yuexiu Property has introduced the "Good House, New Delivery" system in the Beijing market, marking a shift from merely delivering products to delivering a lifestyle [2][19] - The "New Delivery" concept emphasizes a holistic approach to property delivery, integrating community ecology and long-term operations [20][21] Group 2: Project Highlights - The Yuexiu Xingyue project in Changping represents a significant implementation of the "Good House, New Delivery" philosophy, showcasing high-quality living environments [4][19] - The project features thoughtful design elements, such as optimized homecoming pathways and practical interior layouts, enhancing the overall living experience [6][10] Group 3: Community and Ecosystem - Yuexiu Xingyue aims to create emotional connections within the community through diverse spaces and activities, fostering daily interactions among residents [10][19] - The project is strategically located near key urban resources, including transportation and educational institutions, promoting a "walkable" lifestyle [12][19] Group 4: Market Performance - Yuexiu Property has achieved significant sales success in Beijing, ranking first in total sales among real estate companies in the first half of 2025 [14][20] - The company has successfully launched multiple high-end projects, demonstrating its strong product capabilities and commitment to quality [15][19] Group 5: Industry Transformation - The shift in the real estate sector emphasizes the importance of creating living experiences rather than merely constructing buildings, with Yuexiu leading this transformation [21] - The company's innovative delivery practices and community-focused approach are setting new standards for quality living in the industry [20][21]