苹果新配件“口袋”开售即溢价500元，网友：像“剪碎的袜子”

Core Points - Apple has officially launched the iPhone Pocket in collaboration with Issey Miyake, available in two versions: long and short, priced at 1899 yuan and 1299 yuan respectively [1] - The long version sold out quickly in the cinnamon color on the launch day, with market prices showing a premium of 500 yuan, reaching 2399 yuan for the long version and 1699 yuan for the short version on resale platforms [4] - The pricing of the iPhone Pocket has sparked debate among consumers, with some criticizing its value compared to cheaper alternatives, while others appreciate its unique design [5] Product Details - The iPhone Pocket is available in eight colors for the short version and three colors for the long version, showcasing a variety of aesthetic options for consumers [1] - The product's design has drawn comparisons to a "long sock," leading to mixed reactions regarding its price point [5] Market Performance - The immediate market response indicates a strong demand, as evidenced by the quick sell-out and the significant price increase on resale platforms [4] - Historical context shows that Apple has successfully launched various accessory products in the past, such as the iPod Socks and collaborations with luxury brands, which have also seen high resale values [26] Brand Strategy - The collaboration with Issey Miyake highlights a deep-rooted brand connection, as the designer previously created iconic pieces for Apple co-founder Steve Jobs [27] - Apple's strategy of partnering with luxury brands aims to enhance brand value and consumer perception, balancing functional and brand value in its accessory offerings [27] - Despite ongoing controversies regarding pricing and design, the market's positive reception suggests a willingness among consumers to pay for design and brand heritage [27]