定价1899售罄，谁在为苹果这块布买单？

Core Points - Apple has officially launched a new accessory called iPhone Pocket, priced at 1299 RMB and 1899 RMB, which has sparked significant discussion [1] - The iPhone Pocket is a collaboration with Japanese fashion brand Issey Miyake, designed to hold an iPhone and other personal items, inspired by the concept of "a piece of cloth" [1][3] - The product features a unique "integrated 3D knitted structure" that allows visibility of the contents inside while being versatile for carrying [1] - The accessory is available in two styles (short and long) with multiple color options, and has already shown signs of high demand, with some styles sold out on Apple's official website [3] Pricing and Market Reaction - The short version is priced at $149.95 (approximately 1064 RMB) and the long version at $229.95 (approximately 1631 RMB), with significant price markups observed on third-party platforms [3] - The high pricing has led to widespread criticism on social media, with users mocking its design and questioning its value, suggesting that the production cost is minimal [5][6] - Despite the criticism, some fans appreciate the unique design and functionality of the product, indicating a divided reception among consumers [5] Competitive Landscape - Following the launch, similar products have quickly appeared on e-commerce platforms, priced significantly lower, indicating potential market competition [8] - The rapid emergence of imitation products suggests that the market may soon be flooded with alternatives at a fraction of the price, which could impact Apple's sales [8]