AI重构双11，淘宝剑指全面提效

Core Insights - The 2025 Double 11 event marks a significant transformation for Taobao, driven by the "Big Consumption" strategy and the integration of AI, which aims to enhance user engagement and operational efficiency [2][3] - Taobao is undertaking a major project to reconstruct its product database using AI, resulting in a new, AI-optimized database of 2 billion products that serves as a foundation for search and promotion [2][10] - AI is evolving from a mere auxiliary tool to a business partner for merchants, providing comprehensive solutions in data analysis, marketing, design, and customer service [3][14] - The integration of AI into the shopping experience aims to improve consumer decision-making efficiency, with six new AI shopping applications launched to enhance user experience [4][21] AI Integration and Efficiency - This year's Double 11 is the first to fully implement AI across all transaction stages, addressing key pain points in traffic matching, consumer decision-making, and merchant operating costs [4][5] - The AI-driven reconstruction of the product database has led to a double-digit increase in traffic matching efficiency, with search relevance improving by 20 percentage points [11][12] - AI tools for merchants have significantly reduced operational burdens, with the AI assistant generating over 5 million business analyses daily, saving merchants an average of 30% in workload [15][17] Consumer Experience Enhancement - The shift in consumer behavior towards platforms like Douyin and Xiaohongshu necessitates a more user-friendly Taobao, focusing on alleviating decision fatigue [19][20] - New AI applications, such as AI Universal Search and AI Help Me Choose, facilitate a more intuitive shopping experience by allowing users to input complex queries and receive tailored recommendations [21][23] - The overall goal is to create a sustainable business cycle where improved platform efficiency, merchant growth, and enhanced consumer experiences are interconnected [26]