Apple(US:AAPL) 3 6 Ke·2025-11-14 08:41Core Insights - Apple has reached an agreement with Tencent regarding a 15% commission on in-app purchases for mini-programs, confirming earlier reports and generating significant industry interest [2][3] - The new "Mini Apps" concept allows developers to use Apple's in-app purchase system for digital goods and services within mini-programs, reducing the standard 30% commission to 15% [3][5] Group 1: Mini Apps and Revenue Opportunities - Mini programs and games will utilize Apple's in-app purchase system, requiring a 15% commission on sales, which is a 50% reduction from the usual rate [3][5] - The mini-program market is rapidly growing, with WeChat mini-program users exceeding 900 million by October 2024, indicating a substantial opportunity for developers [5][21] - The new payment structure provides developers with a compliant and stable revenue channel, enhancing monetization prospects for previously challenging areas like games and content [21] Group 2: Developer Requirements and Participation - Developers must meet various technical and compliance requirements to join the "Mini Program Partner Program," including support for iOS and iPadOS and adherence to Apple's guidelines [6][11] - The program requires integration of specific App Store technologies, such as the Advanced Commerce API and Apple's In-App Purchase system, to ensure a secure user experience [10][15] - Developers interested in the program must first become members of the Apple Developer Program and submit an application with necessary details about their mini-programs [11][19] Group 3: Implications for the Ecosystem - The initiative opens new distribution channels for mini-program developers, allowing them to reach more users and explore additional revenue streams [21] - For platforms like WeChat, Alipay, and Douyin, this program offers a compliant framework to operate mini-program platforms within the iOS ecosystem, increasing their management responsibilities [21] - The implementation of this program is expected to attract numerous developers to mini-program development, potentially leading to a wave of innovation in this space [21]