CMSK(SZ:001979) Ge Long Hui·2025-11-14 11:28Core Insights - The 27th High-Tech Fair C³ Future Architecture Conference was held in Shenzhen, focusing on integrating resources across the real estate, design, construction, technology, and solutions sectors to promote high-quality development in the industry [2][6] - The event was guided by various authoritative institutions and featured over 400 representatives from government, industry, and media, highlighting the importance of collaboration in advancing the "Good House" concept [3][6] - The "Good House" standard was officially launched by China Merchants Shekou, marking a significant step in the transition from "housing for all" to "quality housing" in China [6][8] Industry Trends - 2025 is identified as a pivotal year for China's housing construction, with the "Good House" concept being integrated into national strategy and policy [6][8] - The real estate market is currently undergoing deep adjustments, emphasizing the need for improved residential quality and services to achieve high-quality development [6][8] Company Initiatives - China Merchants Shekou's "Good House" quality standard aims to translate macro policies into actionable, perceptible housing solutions, serving as a model for state-owned enterprises [8][9] - The company has developed a comprehensive system that includes seven dimensions, 28 modules, and 485 technical details to define the "Good House" standard [9][22] - The "Good House" initiative includes innovative features such as "Deep Sleep Room" and "Living Water System," addressing real user pain points and enhancing living experiences [22][29] Technological Integration - The "Good House" technical system is designed to exceed national standards, providing a holistic answer to what a modern "Good House" should embody [9][10] - The seven dimensions of the "Good House" standard include safety, comfort, sustainability, intelligence, craftsmanship, aesthetics, and service, each contributing to a comprehensive living experience [10][12][14][15][17][19][21] Future Outlook - The conference showcased the "Good House" theme exhibition, illustrating the integration of technology and living quality, and setting a new direction for high-quality development in the industry [24][29] - China Merchants Shekou plans to continue promoting the "Good House" standards across more cities, contributing to the high-quality development of the real estate sector in China [29]