苹果首次调整内地“苹果税”，微信跟进

Core Viewpoint - Apple's "App Store Mini App Partner Program" introduces a 15% revenue share reduction for developers selling qualifying in-app purchases, marking a significant adjustment in its revenue-sharing policy in the Chinese market [1][2]. Group 1: Program Details - The program aims to assist developers managing mini-apps in expanding their business and enhancing sales within the Apple Store [2]. - To qualify for the 15% revenue share reduction, apps must support specific Apple Store technologies, including Declared Age Range API and Advanced Commerce API, ensuring a safe and smooth experience for all age groups [2]. - "Mini apps" are defined as software packages, scripts, or game content that can be added and executed on devices post-installation, provided they comply with Apple's Developer Program License Agreement [2]. Group 2: Market Implications - The revenue share adjustment may encourage more paid applications to transition to mini-app platforms, potentially strengthening these platforms as significant traffic entry points and enhancing their market power [2]. - The shift indicates a trend where users may increasingly favor a few high-frequency "commercial complex" apps, elevating the gatekeeping role of platform companies and solidifying their market dominance [3]. Group 3: Industry Reactions - WeChat announced support for virtual payments in mini-apps on iOS, expressing a positive reception to Apple's initiative and a commitment to building a healthy ecosystem for developers [3]. - Recent reports suggest that Apple and Tencent have reached an agreement on a 15% commission for in-game purchases, with Tencent's president affirming ongoing collaboration to invigorate the mini-game ecosystem [3]. Group 4: Historical Context - Apple's ecosystem has faced criticism for its "Apple tax," particularly in China, where the commission rates are higher than in Western markets, significantly impacting local developers [3][4]. - In a rare disclosure, Apple reported that the income generated for Chinese developers through its ecosystem has nearly doubled since 2018, with over 95% of the revenue retained by developers without paying commissions to Apple [4].