亚马逊海外购宣布今年“黑五”11月20日开启，“进口超市”频道提前大促

Core Insights - Amazon Overseas Purchase announced that its 2025 "Black Friday" global shopping season will run from November 20 to December 2, with an early promotion for the "import supermarket" channel from November 13 to 20, synchronized with Amazon's German site [1] Group 1: Promotions and Events - The first "Black Friday" pop-up store by Amazon Overseas Purchase will take place in Shanghai on November 15-16, showcasing popular and niche products across categories such as outdoor, home, beauty, electronics, and health [1] - A new IP, "Chief Sea Purchase Officer" Captain Saili, has been launched to engage consumers through social media and limited merchandise [1] Group 2: Product Offering and Discounts - During the "Black Friday" period, Amazon Overseas Purchase will feature 35 categories, 30,000 international brands, and over 3 million overseas products, with more than 10,000 brands launching new items [1] - The discount strategy includes limited-time "Black Friday prices," allowing consumers to avoid complex calculations and pre-sale processes [1] Group 3: Logistics and Delivery - Supported by Amazon Overseas Purchase's Ningbo bonded warehouse and SF International cross-border logistics, the number of overseas products in the Ningbo bonded warehouse has doubled year-on-year, with delivery efficiency improved by over 30% [1] - The average delivery time for international direct mail packages has been shortened by more than 2 days compared to the same period last year [1]