CMSK(SZ:001979) Ge Long Hui·2025-11-14 12:10Core Insights - The 27th High-Tech Fair C³ Future Architecture Conference and the launch of the "Good House" quality standards by China Merchants Shekou took place in Shenzhen, highlighting the event's significance as a major technology exhibition in China [2][4] - The conference emphasizes the transition in China's housing construction from "having a place to live" to "having a quality living environment," marking 2025 as a pivotal year for this transformation [4][6] - The "Good House+" quality standard aims to provide a systematic solution for enhancing residential quality, reflecting the company's 46 years of experience in the housing sector [6][8] Industry Trends - The real estate market in China is currently undergoing a deep adjustment, with a focus on improving residential quality and services as a key to achieving high-quality development [4][8] - The implementation of the "Good House" residential construction standards signifies a national commitment to high-quality living environments [4] Company Initiatives - China Merchants Shekou's "Good House" technical system is designed to exceed national standards and address the core question of what constitutes a "good house" in the modern era [8][9] - The company promotes seven dimensions of living quality, including safety, health, sustainability, convenience, craftsmanship, aesthetics, and service, to create a comprehensive living solution [9][10] - The company has launched several benchmark projects in major cities, including Beijing, Chengdu, and Xi'an, to serve as models for future developments [11] Local Implementation - In Shenzhen, the company has developed over 60 projects, serving more than 100,000 families, and is committed to evolving from a focus on housing to enhancing living experiences [11][12] - The "Good House" exhibition at the conference showcases the latest technological achievements and practical applications of the company's housing solutions [12]